Many thought this was a piece of cake. I wasn't going to let them off that easily.
The preface to the activity was about most of them had completely forgotten about the elements and principles of design. I told students that it was OK. Why they had forgotten was another issue. I hadn't given them context. Telling me that that colours "don't look good" wasn't going to cut it.
Redesigning the old ad is not really about the ad. It's about learning to communicate their learning. I wandered today asking them to tell me about why the ad 'sucked'. The difference was that they had to tell me which element or principle they were addressing. Some of them weren't too happy with hearing that I'd come back when they were prepared to talk elements and principles using the language they had learned.
Today we also started to learn Aviary's photo-shop style app called Pheonix. Students essentially 'played' to learn the program and some tried to start their advertisement redo.
Tomorrow we'll hone our skills with some online tutorials for Phoenix and students will start to create their new advertisements.
Evaluation of their advertisements will come from their own communication of learning. They will put the old and new ads side by side on a larger sheet of paper. From there they will annotate where I should observe how they used their knowledge of the elements and principles of design, what really shines about their new ad. Basically they need to defend their choices using the language we are using in the class. These products will go up around the class as reference for future ads they will be creating.
How can I add to this? Is there a peer activity we can do this week to provide deeper understanding?